It’s no mystery why so many companies sell “anti-aging” beauty products.

Around the world, countless advertisers, websites and beauty companies are responding to all the negative ideas about aging that exist in our society.

Almost from birth, we are inundated with messages that say, “youth is the only form of beauty.” That’s especially the case for women. We are subtly and pervasively educated to avoid, hide, hold back or even fear passing what they call “a certain age.”

It’s a little absurd when you think about it.

We all want long, passionate, interesting lives… but we’re taught to hide (or even fear) our age, while we’re actually living out those long lives? It’s ridiculous.

Our Boom founder, Cindy Joseph, recognized this hypocrisy.